About Us
Built for New Zealand’s off-road community, from weekend explorers to serious 4WD builders and trade resellers. Since launching in 2022, Badoffroad has grown into a trusted name in the NZ 4x4 scene by combining premium off-road products, real-world experience, and a distribution model focused on long-term dealer partnerships.
We don’t just sell parts — we back products we believe in, support our reseller network, and help customers build vehicles that are capable, reliable, and ready for real NZ conditions. From tyres and suspension to canopies, bull bars, lighting, and touring gear, Badoffroad is focused on supplying proven gear, fast support, and a brand-first approach that helps our dealers grow alongside us.
Our Mission
At Bad Offroad, our mission is to build stronger vehicles, stronger dealer relationships, and stronger off-road experiences across New Zealand.
We supply workshops, installers, and 4WD enthusiasts with proven products that are built to perform in real-world conditions... from daily driving and towing to serious off-road touring and adventure use. Whether it’s tyres, suspension, bull bars, canopies, lighting, exhausts, tuning, or vehicle upgrades, every product we back is chosen for capability, reliability, and value.
We believe off-roading should be done properly the first time... with the right advice, the right gear, and a network that supports both customers and resellers long after the sale.
Our Products
At Bad Offroad, we supply a carefully selected range of off-road products built for New Zealand conditions and backed by brands we trust. From tyres, suspension, bull bars, canopies, and exhaust systems to performance tuning, recovery gear, and advanced lighting solutions, our focus is on products that deliver real capability, durability, and value.
Working alongside leading brands including ROH, Hamer, Venom Power, Torqit, Outlander4x4, Akina Exhausts, PPD Performance, and Dark Combat, we help customers and resellers access proven products designed to perform both on-road and off the beaten track.
Whether you’re building a serious touring setup, upgrading a daily-driven ute, or supplying products through your workshop or dealership, Bad Offroad delivers solutions engineered for real adventure.
Why Choose Us?
Built by Real 4WD Enthusiasts
We live the lifestyle ourselves. Every product we supply is chosen with real-world off-road use in mind — from touring and towing to mud, sand, and long-distance adventure setups across New Zealand.
Proven Products. Trusted Performance.
We focus on gear that delivers where it matters most: reliability, fitment, durability, and performance. Our brands and products are selected to handle demanding conditions without compromising daily drivability or long-term value.
Dealer & Community Driven
Bad Offroad is built on relationships, not one-off sales. We work closely with workshops, dealerships, installers, and the wider 4x4 community to provide strong support, practical advice, and long-term partnership opportunities.
Community and Engagement
Bad Offroad is more than just a store; we're a community of like-minded individuals who share a passion for the off-road lifestyle. We are out there in the bush driving our vehicles fitted with the very same products we supply you. Our community initiatives are designed to bring enthusiasts together, fostering a network where experiences, advice, and stories are shared.
Our Commitment
At Bad Offroad, we're committed to helping you push the limits of what's possible. With a focus on quality, customer service, and community, we strive to be your first choice for off-road gear and advice.
Join us on the trail to adventure – your next off-road challenge awaits!
